– CONCEPT DIRECTION –
WITH AN AUTHENTIC LOVESTORY WE GAVE THE CLOTHES AN EMOTIONAL VALUE.
CONTENT NEEDED TO BALANCE BETWEEN BRANDING AS WELL AS COMMUNICATION OF PRICE AND PRODUCT.
FINAL RESULT WAS USED TOGETHER WITH TRADITIONAL PRODUCTIMAGES, PRICETAGS AND INSPIRATIONAL VIDEOS.
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“Storm from the north. It’s nearly time for the rowanberries to ripen. Awake in the night we hear the constellations far above the oak stamping in their stalls”
Tomas Tranströmer
I like the idea of you and me, two wandering souls, that finally found themselves, in the paragraphs of a story, that only we will ever fully understand
