Better Late Than Never

BETTER LATE THAN NEVER
Founder, Concept Director, Textile Designer and hands-on producer of clothing brand The P Concept Clothing.
Design and direction of the brand. Marketing and sales. International sourcing. Manufacturers in India, China, Portugal and Lithuania.
The Better Late Than Never collection was launched in 2009. Inspiration came from earthy tones and textures. Presented with quirky visuals and a lot of humor. Key product: winter knickers.
Stills / Film / Web / Graphics / Textile

TAILORED STREETWEAR FOR URBAN GENTLEMEN

SELECTED BY TIMEOUT AS THE HOTTEST INTERNATIONAL NEWCOMER IN HARAJUKU 2011
NOMINATED FOR BEST SCANDINAVIAN BRAND AT TOKYO FASHION FAIR 2010
Heavily influenced by urban lifestyle and with a distinguished touch of old school handicraft.
The creative force comes from true love and respect for highest quality, workmanship, details and fitting, giving each piece of clothing a genuine and exquisite personality.
The success of the second collection was followed by the “Better Late Than Never” collection. This resulted in exciting designs focusing on oversizing and classic smooth lines with a truly tailored touch.
The P Concept Clothing has been involved in numerous creative collaborations including clothing, jewellery, photography and more.
The brand has also won several awards thanks to a concept reflecting the label’s evolution and happy, loving approach to clothing and the modern gentlemans lifestyle.
The brand attracted crowds foremost in Sweden and Japan.
NOMINATED FOR BEST INDEPENDENT BRAND AT CIFF 2009
AWARD FOR BEST EXHIBITION PRESENTATION AT ROOKIES & PLAYERS 2009
AUGUST 2007:
BLACK COLLECTION – L.S.C
JANUARY 2008:
SECOND COLLECTION – OLD TOWN GENTS
AUGUST 2008:
BLACK PANTHERS – HILL STREET GENTS
MARCH 2009:
BETTER LATE THAN NEVER – RUSSIAN GENTS
(collab with Nare Nial)

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