Creative Director on clients side, production by B-Reel Films.
This was a collaboration between Mitt Liv and largest e-commerce store in Scandinavia for their brand new CSR-program, which I also was Creative Lead for.
Mitt Liv creates meetings that opens doors to skilled labor with a foreign background. The vision is an inclusive society and a labor market that values diversity. Founder of Mitt Liv is Sofia Appelgren and the film focuses on her and her husband.
Naturally we wanted to communicate a political statement, with the clothing collections showing in a subtile way.