CONCEPT DIRECTION FOR THE LARGEST E-COMMERCE GROUP IN SCANDINAVIA, WITH THE PURPOSE TO TRANSFORM SELECTED COLLECTIONS WITH A MORE OR LESS DATED APPROACH IN TO FASHION LIFESTYLE WITHOUT GIVING OUT ON PRODUCT FOCUS AND PRICE COMMUNICATION. IN THIS CASE A NISCHED AND FABRIC-FOCUSED COLLECTION WITH KNITTED PRODUCTS AIMED FOR A TRENDY CONSUMER. FINAL EXECUTION INCLUDED IMAGES, INSPIRATIONAL VIDEOS AND BEHIND THE SCENE FOOTAGE.
“Style is a way to say who you are without needing to speak.”
Rachel Zoe
These are the days we dream about when the sunlight paints us gold
