Concept Director crafting visuals and aesthetic creativity in moving and still
Building links between film/photography and online productions. Pre-, post- and most in between
Visuals for commercials, music-acts, boutiques, clothing collections (textile & print)
Previously based in France, Japan, Portugal, Spain, Norway and USA
Comprehensive experience in crafting ideas into reality on an international level

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Main background in fashion and advertising. Nowadays mostly passioned about producing content for outdoor brands

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* Moonland – Production house offering remote and authentic location scouting services to film crews, advertising agencies, other production companies and professional social media creatives. Also arranging outdoor adventure trips and outdoor activities.

* The P Concept Shop / Creative Hub / Clothing / Online Store – Concept Director working with Graphic Design, Textile Design, Visual Branding, Product development and international purchase.

* Pana Productions – A conceptual production company in micro format executing across continents. Creating stunning visuals for any kind of media, exclusively for medium- and small sized clients, mainly in fashion and advertising.

* Portfolio Factory – Creative studio producing modelportfolios, editorials, lookbooks, stock, printed media and websites. Creative Director in charge of Photoshoots, pre- and post.

* – Worldwide collection of brands, shops and manufacturers, all dealing with t-shirts.

* White Tees – Online store covering the need of a clean, white T-shirt with high quality. Nothing more, nothing less. The perfect T-shirt. Selling in bulk direct from source. Environmental Öko Tex 100 Certifications.

* Black on Black – Online store with environmental focus offering trendy tops in premium quality. Fabrics in Tencel Eucalyptus and 100% Naturally Sustainable Bamboo.

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Creative Director – Ellos Group

Leading e-commerce group in Nordic fashion and home furnishing. Creative Director for marketing campaigns and for establishing creative communicative structure for all seasons/collections in line with the BVP/Communication platform. Ensured that quality of communication resulted in sales and profitability, and that projects held commercial budget.

Art & Photoshoot Director

Clothing stylist and wardrobe designer, working international with campaigns, catalogues and editorials. Clients such as Elite, Vogue Spain, iD, Cosmopolitan, Spoon.

Webdesign & Graphics

Edgy campaigns and personally designed sites for clients such as Puma, Levi’s, Pom Pom Parlour and many more.

Prop Master – TV/Commercials

Set, props and visual soundboard for clients such as Clas Ohlson, 3, GOLIA, MediaMarkt.

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Head of Design – ABC Group

Creative Director in charge of Graphic & Textile Design customized for the Scandinavian market. Campaigns, print, web, textile, international purchase.

Photoshoot Director & Model Manager

Catwalker Stockholm – Sweden

Studio Manager

Paulo Carvalho Studio – Portugal (Porto/Lisboa)

Shop Manager

* Sport and lifestyle at Quicksilver – Spain

* Fashion clothing & accessories at 4YOU – Sweden

* Gentleman’s shop clothing & accessories at Ernst Nyhmans – Sweden

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Tierra Adventure Academy

TAA – Sweden/Norway

MSc Fashion
Design Management

Grenoble Graduate School of Business (GGSB) – France

Textile Supply Manager

International purchase at Tillskärarakademin – Sweden (Stockholm)

Textile design

Pattern making and sewing at Tillskärarakademin – Sweden (Stockholm)

Digital Retouch

Advanced photoretouch at Acadamedia – Sweden (Stockholm)


Graphic Communication

Graphic communication, illustration and retouch at NTI – Sweden (Stockholm)


Photoshop CC

InDesign CC

Illustrator CC

Premiere CC

WordPress (Advanced)


Conveying visual ideas to non-visually-oriented people.

Thorough knowledge of technical processes for designated media.

Up-to-date understanding of most interactive media and full knowledge of key design software.

Since you have come this far you deserve to know some personal things about me that probably wouldn´t be listed in my resumé.

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Stockholm - Sweden
Malmoe - Sweden

T: +46 (0) 737 633 550
E: hej(at)

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