Shades of Grey

SHADES OF GREY

CONCEPT DIRECTION FOR THE LARGEST E-COMMERCE GROUP IN SCANDINAVIA, WITH THE PURPOSE TO TRANSFORM SELECTED COLLECTIONS WITH A MORE OR LESS DATED APPROACH IN TO FASHION LIFESTYLE WITHOUT GIVING OUT ON PRODUCT FOCUS AND PRICE COMMUNICATION. IN THIS CASE A NISCHED AND FABRIC-FOCUSED COLLECTION WITH KNITTED PRODUCTS AIMED FOR A TRENDY CONSUMER. FINAL EXECUTION INCLUDED IMAGES, INSPIRATIONAL VIDEOS AND BEHIND THE SCENE FOOTAGE.

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“Style is a way to say who you are without needing to speak.”
Rachel Zoe

These are the days we dream about when the sunlight paints us gold

CONTACT

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BASECAMP

Stockholm - Sweden
Malmoe - Sweden

T: +46 (0) 737 633 550
E: hej(at)panamogren.se
www.panamogren.se

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