Main background in fashion and advertising. Nowadays mostly passioned about producing content for outdoor brands

FOUNDER
* Moonland – Production house offering remote and authentic location scouting services to film crews, advertising agencies, other production companies and professional social media creatives. Also arranging outdoor adventure trips and outdoor activities.
* The P Concept Shop / Creative Hub / Clothing / Online Store – Concept Director working with Graphic Design, Textile Design, Visual Branding, Product development and international purchase.
* Pana Productions – A conceptual production company in micro format executing across continents. Creating stunning visuals for any kind of media, exclusively for medium- and small sized clients, mainly in fashion and advertising.
* Portfolio Factory – Creative studio producing modelportfolios, editorials, lookbooks, stock, printed media and websites. Creative Director in charge of Photoshoots, pre- and post.
* tbay.com – Worldwide collection of brands, shops and manufacturers, all dealing with t-shirts.
* White Tees – Online store covering the need of a clean, white T-shirt with high quality. Nothing more, nothing less. The perfect T-shirt. Selling in bulk direct from source. Environmental Öko Tex 100 Certifications.
* Black on Black – Online store with environmental focus offering trendy tops in premium quality. Fabrics in Tencel Eucalyptus and 100% Naturally Sustainable Bamboo.

Creative Director – Ellos Group
Leading e-commerce group in Nordic fashion and home furnishing. Creative Director for marketing campaigns and for establishing creative communicative structure for all seasons/collections in line with the BVP/Communication platform. Ensured that quality of communication resulted in sales and profitability, and that projects held commercial budget.
Art & Photoshoot Director
Clothing stylist and wardrobe designer, working international with campaigns, catalogues and editorials. Clients such as Elite, Vogue Spain, iD, Cosmopolitan, Spoon.
Webdesign & Graphics
Edgy campaigns and personally designed sites for clients such as Puma, Levi’s, Pom Pom Parlour and many more.
Prop Master – TV/Commercials
Set, props and visual soundboard for clients such as Clas Ohlson, 3, GOLIA, MediaMarkt.

Head of Design – ABC Group
Creative Director in charge of Graphic & Textile Design customized for the Scandinavian market. Campaigns, print, web, textile, international purchase.
Photoshoot Director & Model Manager
Catwalker Stockholm – Sweden
Studio Manager
Paulo Carvalho Studio – Portugal (Porto/Lisboa)
Shop Manager
* Sport and lifestyle at Quicksilver – Spain
* Fashion clothing & accessories at 4YOU – Sweden
* Gentleman’s shop clothing & accessories at Ernst Nyhmans – Sweden












EDUCATION
Tierra Adventure Academy
TAA – Sweden/Norway
MSc Fashion
Design Management
Grenoble Graduate School of Business (GGSB) – France
Textile Supply Manager
International purchase at Tillskärarakademin – Sweden (Stockholm)
Textile design
Pattern making and sewing at Tillskärarakademin – Sweden (Stockholm)
Digital Retouch
Advanced photoretouch at Acadamedia – Sweden (Stockholm)
Graphic Communication
Graphic communication, illustration and retouch at NTI – Sweden (Stockholm)
SOFTWARE
Photoshop CC
InDesign CC
Illustrator CC
Premiere CC
WordPress (Advanced)
OVERALL
Conveying visual ideas to non-visually-oriented people.
Thorough knowledge of technical processes for designated media.
Up-to-date understanding of most interactive media and full knowledge of key design software.