”Me? I’m born and raised in Karlskrona, a tiny, windy and exotic town in southern Sweden (the Nordic heart), known for it’s unspoiled and liberating archipelago. Primaeval forests and it’s inhabitants meets tobacco chewing fishermen by the open sea. Truly amazing! Quality of life!”
Let me show you my hometown!
Who Dat?
I’m Pana Urban Fredrik Daniel Wannergård Mogren, an entrepreneur and a hands-on multi-disciplinary creator with a know-how ranging from ideá to finished product, offering services in concept branding, graphic design, textile design, production design and web design.
Clients such as Vogue, Mediamarkt, Dansk, iD, Clas Ohlson, Elite Models, Cosmopolitan, Scandinavian Models, UpModels, Cosmoworld, Pause, Chilli, Spoon, Pom Pom Parlour and many more.
* Currently based in Tokyo – Japan.
* Freelancing internationally for various types of clients.
* Founder of The P Concept, including a clothing brand (retailers in Europe and Asia), lifestyle boutiques and an online store.
* Founder of PortfolioFactory, a creative studio producing modelportfolios in fashion and advertising.
* 11 years of experience as a working creative artist.
SHORT & STRIPPED HISTORY:
I first got interested in concept design while working in a traditional gentlemen outfitters store, this was sometime in 1997. Different clothing shops later, I took off to Spain, worked in various surf shops before I moved on to France, where studies in language, textile and graphic design awaited. One thing lead to another, and I began working as a Stylist Assistant with a focus on haute couture fashion.
Once back in Sweden, 2002, I got the opportunity to help launch a new model agency in Stockholm, working mostly with photoshoot productions. This lead to some successful years as a Fashion Stylist and Art Director on national and international level. My quite special style gave me jobs for well known model agencies and covers for international magazines.
After working in Portugal as a Fashion Stylist and Photographer Assistant, I returned to Sweden and started studying Textile Design, International Purchasing and Graphic Design. Between 2007 and 2012 I worked as a branding consultant and visual designer which I combined with the ownership of The P Concept and PortfolioFactory.