Today is Tomorrow

Creative Director on clients side. Film production by Bästa Kompisar.

A complete concept including manuals, graphic identities, images and film was made for the CSR program for largest e-commerce store in Scandinavia.

Not included, but connected to this concept, we made short moody films that got spread in social media. We gave them a personal touch, far from commercial, but at the same time showcased current collections.

Stills / Film / Web / Graphics

It is critical that companies today show their consumers their green actions so they know that CSR is part of the daily operation. As important it is for ethics, it also affects sales and gives the brand a stronger and more trustworthy identity.

We all know that the actions we take today will affect us tomorrow. What do we do today, for a better tomorrow? What do our consumers do today, for a better tomorrow? “Today is Tomorrow” is a common phrase, but not a cliche. It is true and both simple to understand and relate to. Our direction for our graphic communication guidelines is just that.

We use slogan and logo as one unit: Circle of Life. Today is Tomorrow.

No one wants to consume because of a bad conscience. We make our offers enticing, and we involve the consumer to be part of our sustainable journey by different actions such as emotional and interactive ads, contests, collaborations, lectures and so on.

Storytelling is also an important factor in the communication. We capture stories that flows through the company, from employees, ambassadors, partner organizations and consumers. But also through a sustainable product journey. These stories we use to influence people to take actions. Our brand is filled with different cultures, backgrounds and stories in different forms. All of this combined associates with Today is Tomorrow.

Below is a rough draft of the graphic identity.