Founder, Concept Director and hands-on Producer of lifestyle boutique The P Concept Shop.
Carried limited selections of apparel, interior and oddities from independent brands from all over the globe. Strong concept blended traditional craftsmanship with streetwear. Total of 6 stores and pop-up stores in Stockholm and Tokyo, combined with an international online store.
Managing staff, sourcing, purchase, negotiating deals, marketing, finding ways to increase business.
Stills / Film / Web / Graphics / Textile / Interior

A LIFESTYLE FOR THE 21ST CENTURY URBAN GENTLEMAN: THE TIME TRAVELLER

A MAN OF THE WORLD, DIFFERENT CULTURES AND ERAS

In a genuine and exquisite concept filled with creativity and love, we carried limited collections from unknown, well-known and infamous brands. 
With an open mind and humor, we created our own lifestyle and our own trends by blending traditional craftsmanship with modern urban wear in a very distinctive way.
One showroom became one store, which grew into 6 stores. What started out as a concept carrying apparel and accessories, morphed into a concept carrying interior and oddities. A mix between Sami-handicraft, taxidermy, real fossils, jewellery from Brooklyn, 21oz motorised denim from Japan, siamese twins in vax, coffee table books, vintage interior and much more.
The store was open 7 days per week, but also on weekends and almost never on Mondays. Some days it opened at 11:00 and some days it didn’t close until 21:00.
Sunday evenings was always closed to allow time for family and worship.
JAN 2008:
The P Concept Showroom
Holländargatan – Norrmalm
AUG 2008:
The P Concept Showroom
Ringvägen – Södermalm
SEP 2009:
The P Concept Showroom
Artillerigatan – Östermalm
APR 2010:
The P Concept Shop
PUB – City
APR 2010:
The P Concept Shop in Shop
Kornhamnstorg – Old Town
JUL 2010:
The P Concept Online Store
International shipping
DEC 2010:
The P Concept Shop
Fridhemsgatan – Kungsholmen
JUN 2011:
The P Concept Shop
Kocksgatan – Södermalm
SELECTED BY LONELY PLANET AS ONE OF THE BEST STORES TO VISIT IN STOCKHOLM IN 2012
SELECTED BY TIMEOUT AS THE HOTTEST INTERNATIONAL NEWCOMER IN HARAJUKU 2011

THE P CONCEPT ONLINE STORE


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BASECAMP

Stockholm - Sweden
Malmoe - Sweden

T: +46 (0) 737 633 550
E: hej(at)panamogren.se
www.panamogren.se

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