Creative Director for the largest e-commerce group in Scandinavia, with the purpose to transform selected collections with a dated approach into modern fashion lifestyle without giving up on “product first” and price communication. In this case a nisched collection with knitted products aimed for a trendy consumer. Final execution included images and behind the scene footage.
Stills / Web
Style is a way to say who you are without needing to speak.
Rachel Zoe
THESE ARE THE DAYS WE DREAM ABOUT WHEN THE SUNLIGHT PAINTS US GOLD
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