Creative Director for the largest e-commerce group in Scandinavia, with the purpose to transform selected collections with a dated approach into modern fashion lifestyle without giving up on “product first” and price communication. In this case indoor fitness. Final execution included images, inspirational videos and behind the scene footage.
Stills / Video / Web
MOODBOARDS
CLICK IMAGE
CLICK IMAGE
CLICK IMAGE
WORK UNTIL YOUR BRAIN FORGETS AND YOUR BODY REMEMBERS
RESULTS HAPPEN OVER TIME, NOT OVERNIGHT. WORK HARD. STAY CONSISTENT. BE PATIENT.
“MY GOAL IS NOT TO BE BETTER THAN ANYONE ELSE, BUT BETTER THAN I WAS YESTERDAY.”
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