CONCEPT DIRECTION FOR THE LARGEST E-COMMERCE GROUP IN SCANDINAVIA, WITH THE PURPOSE TO TRANSFORM SELECTED COLLECTIONS WITH A MORE OR LESS DATED APPROACH IN TO AUTHENTIC LIFESTYLE WITHOUT GIVING OUT ON PRODUCT FOCUS AND PRICE COMMUNICATION. IN THIS CASE SWIM/BEACHWEAR AND OUTDOOR FITNESS.
FINAL EXECUTION INCLUDED IMAGES, INSPIRATIONAL VIDEOS AND BEHIND THE SCENE FOOTAGE.
“At the beach life is different. Time doesn´t move hour to hour, but mood to moment. We live by the currents, plan by the tides and follow the sun.”
“Do whatever feels beautiful to you.”
“Venice is a place that is high on reinvention. The kind of place that you can go and be whoever it is you want to be and do whatever it is you want to do, and nobody’s really going to ask you a lot of questions about it.”