As a Photographer aiming to capture a simple workwear / street fashion concept of images for Swedish premium leather brand CRUD. The location and mood was inspired by authentic industrial areas you’ll find in Detroit. But the shoot itself, was produced in south of Sweden.
CRUD is a brand based on principles that are hard to find in today’s throwaway culture. Everything they create represents a commitment to simplicity, functionality, high quality and finest craftsmanship.
We create gear that can stand a beating and with time develop a patina and character specific for each individual product and its owner.