Creative Director for the largest e-commerce group in Scandinavia, with the purpose to transform selected collections with a dated approach into modern fashion lifestyle without giving up on “product first” and price communication. In this case indoor fitness. Final execution included images, inspirational videos and behind the scene footage.
Stills / Video / Web
“MY GOAL IS NOT TO BE BETTER THAN ANYONE ELSE, BUT BETTER THAN I WAS YESTERDAY.”