Concept Director & multidisciplinary creator of video, still, digital
comprehensive background in fashion & retail. strategic and tactical
loosely based in stockholm
CRAFTING IDEÁS IN MOVING AND STILL. REINVENTING BRANDS AND STRENGTHEN THEIR POSITION. COMBINING CONCEPT DIRECTION WITH OWN WORK IN PHOTOGRAPHY AND VIDEOGRAPHY. PRODUCING COMMERCIALS, MUSIC-ACTS, BOUTIQUES, CLOTHING COLLECTIONS AND MORE.
THE P CONCEPT – lifestyle boutiques, clothing line and online stores.
PORTFOLIOFACTORY – studio producing portfolios.
Also founder of several online stores in the promowear section.
I believe in
Create a strong longterm bond between your brand and your consumer
Trigger your consumers emotions.
Bring out a moment from their memory bank.
The smell, weight and temperature of an object.
Feet in the wet cold sand.
Warm touch of a summer breeze.
The nakedness between two emotions.
ellos – mitt liv
mini – countryman
J & The Jewels
Be kind. Rewind.
VOLUNTEER & CAUSES SUCH AS:
Ongoing collaboration with charities
Co-founder of climate network Uppdrag Tellus