Founder, Concept Director and hands-on Producer of lifestyle boutique The P Concept Shop.
Carried limited selections of apparel, interior and oddities from independent brands from all over the globe. Strong concept blended traditional craftsmanship with streetwear. Total of 6 stores and pop-up stores in Stockholm and Tokyo, combined with an international online store.
Managing staff, sourcing, purchase, negotiating deals, marketing, finding ways to increase business.
Stills / Film / Web / Graphics / Textile / Interior

A LIFESTYLE FOR THE 21ST CENTURY URBAN GENTLEMAN: THE TIME TRAVELLER

A MAN OF THE WORLD, DIFFERENT CULTURES AND ERAS

In a genuine and exquisite concept filled with creativity and love, we carried limited collections from unknown, well-known and infamous brands. 
With an open mind and humor, we created our own lifestyle and our own trends by blending traditional craftsmanship with modern urban wear in a very distinctive way.
One showroom became one store, which grew into 6 stores. What started out as a concept carrying apparel and accessories, morphed into a concept carrying interior and oddities. A mix between Sami-handicraft, taxidermy, real fossils, jewellery from Brooklyn, 21oz motorised denim from Japan, siamese twins in vax, coffee table books, vintage interior and much more.
The store was open 7 days per week, but also on weekends and almost never on Mondays. Some days it opened at 11:00 and some days it didn’t close until 21:00.
Sunday evenings was always closed to allow time for family and worship.
JAN 2008:
The P Concept Showroom
Holländargatan – Norrmalm
AUG 2008:
The P Concept Showroom
Ringvägen – Södermalm
SEP 2009:
The P Concept Showroom
Artillerigatan – Östermalm
APR 2010:
The P Concept Shop
PUB – City
APR 2010:
The P Concept Shop in Shop
Kornhamnstorg – Old Town
JUL 2010:
The P Concept Online Store
International shipping
DEC 2010:
The P Concept Shop
Fridhemsgatan – Kungsholmen
JUN 2011:
The P Concept Shop
Kocksgatan РȘdermalm
SELECTED BY LONELY PLANET AS ONE OF THE BEST STORES TO VISIT IN STOCKHOLM IN 2012
SELECTED BY TIMEOUT AS THE HOTTEST INTERNATIONAL NEWCOMER IN HARAJUKU 2011

THE P CONCEPT ONLINE STORE


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Stockholm - Sweden
Malmoe - Sweden

T: +46 (0) 737 633 550
E: hej(at)panamogren.se
www.panamogren.se

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