Pom Pom Parlour

• Creative Direction
• Web Design / Wordpress

Pom Pom Parlour is a way of life, a celebration of godess femininity, a fantasy palace with a mission to enhance beauty and sensuality by embrasing glamorous everyday fashion, couture lingerie with mistress shopping and pleasure for special occasions.

Pom Pom Parlour presents, markets and sells external as well as self-produced products under the brand Pom Pom Parlour. Their stores are in well-designed business locations in terms of both customer flow, geographic location as the design and size of the venue. Pom Pom Parlour is positioning its brand through its own stores, their dealers and events. Sales are conducted through several different concepts full forms, from large and small custom shops to large and small retailers. Private label products are sold through carefully selected retailers and through their own distribution channels.

Pom Pom Parlour was stuck and needed help with creative direction and launch of their new webshop. An impressive construction of the webshop was already created by E37 before I started producing images, webdesign and graphic design. Pom Pom Parlour are constantly working on a strict control of the concept, therefore the challenge was to create a webshop design and structure with the same unique and special feeling for details as the physical stores.

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