Second Collection / Old Town Gent´s
- Creative Direction
- Textile Design
2008 year’s Second Collection for The P Concept Clothing was characterized by a more casual design and direction comparing to previous collection, making The P Concept Clothing what it is today: a tailored streetwear brand for urban gentlemen.
Focused on highest quality, workmanship, details and fitting, each piece of clothing was given a genuine and exquisite personality.
Just like all the collections for The P Concept Clothing the visual approach for this collection was given a humoristic and edgy vibe. A modern amish vibe with a sporty and taliored touch.
Thanks to the new design and direction The P Concept Clothing won a number of awards, including «Best Displayed Area» at Rookies&Players thanks to a booth reflecting the label's evolution and happy, loving approach to clothing. The brand also captivated journalists' attention, earning a lot of encouraging reviews and articles in national as in international press and media.
Photo: Jack Malipan